Abbie Pharmaceutical’s new brand involved a global design initiative across all facets from corporate brochures, videos, brand architecture, internal and external employee and patient campaigns.
In addition, guideline systems and manuals were designed and developed across the AbbVie organization to support it to tell one powerful story. Building out the brand at both the corporate and affiliate level while raising awareness of AbbVie in markets around the world.
Creative collaboration with Prophet.
Girls Prep is part of the Public Prep Network, a nonprofit organization that develops single-sex elementary and middle public schools that pursue excellence through continuous learning and data-driven instruction. Its model is designed to empower each student to build strong character, possess a core body of knowledge, and be on a predictive path to earn a degree from a four-year university.
Wordmarks were developed for the PublicPrep network and its girls school, GirlsPrep. Other deliverables included: brand architecture for the PublicPrep masterbrand and its schools, marketing and recruitment materials, brochures, uniforms and exhibit design.
Pentair water management underwent a brand design initiative consisting of a detailed and comprehensive visual system and brand guidelines initiative across all their global offices. The hundred-plus page guidelines included instructions on logo and visual system implementation.
Creative collaboration with Prophet.
Anita Zeppetelli developed a large spectrum of logos across different products and services. Feel free to browse the portfolio that reflects a range of businesses and industries.
Elan Pharmaceuticals is a neuroscience-based company focusing on advanced therapies in neurology and autoimmune disease. Elan was the premier sponsor of the 9th International Conference on Alzheimer's Disease at the Pennsylvania Convention Center with its own booth and theme- Science that changes minds.
This was an important opportunity for Elan to showcase leading Alzheimer’s disease research and development programs, discoveries and current critical thinking. A symbol was created consisting of gold rings representing mind and science. This was used in all materials for the theme and translated into a 3D form as a sculpture at the booth.
Creative collaboration with KSK Studios.
Pauli Moto’s Asian Bistro was created by celebrity Iron Chef Morimoto in partnership with Ardaji Restaurant Ventures. The basic restaurant concept is based on a traditional Asian menu developed and created by Chef Morimoto.
This new name was formed by the combination of Morimoto and Pauli Ardaji. Brand attributes, essence and personality traits were compiled from interviews conducted with the client for this brand and its presence in the marketplace. Design was influenced by brand attributes such as dynamic, approachable and inviting.
Anita Zeppetelli was chosen by Canada’s National Postal Service to design Christmas stamps. Three different gilded angel statues dating from the early 1800s were the subject for the stamps for three denominations. The branded package also included design of booklets, first-day envelopes and rubber stamp image. It was proven to be Canada’s top selling Christmas stamp.
Creative collaboration with Gottschalk & Ash.
Gold Card Destinations is a collection of travel benefits available on all consumer American Express Gold Charge Cards. Several collateral and mailers were designed for potential and current customers. All pieces created were developed as part of the brand while still being unique on their own.
Creative collaboration with Underline.
A corporate capabilities brochure was designed for Hall Capital Investment Service to highlight their experience, offerings and investment philosophy. The project also included a new wordmark and stationery system as part of the brand.
Creative collaboration with Carla Hall.