Abbie Pharmaceutical’s new brand involved a global design initiative across all facets from corporate brochures, videos, brand architecture, internal and external employee and patient campaigns.
In addition, guideline systems and manuals were designed and developed across the AbbVie organization to support it to tell one powerful story. Building out the brand at both the corporate and affiliate level while raising awareness of AbbVie in markets around the world.
Creative collaboration with Prophet.
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