Pauli Moto’s Asian Bistro was created by celebrity Iron Chef Morimoto in partnership with Ardaji Restaurant Ventures. The basic restaurant concept is based on a traditional Asian menu developed and created by Chef Morimoto.
This new name was formed by the combination of Morimoto and Pauli Ardaji. Brand attributes, essence and personality traits were compiled from interviews conducted with the client for this brand and its presence in the marketplace. Design was influenced by brand attributes such as dynamic, approachable and inviting.