Looking back on the year, I am really excited and proud of my students and the work they have accomplished. This inspires me to push myself further and expand my teaching in new ways. I am happy to inform you that I will be offering a new course focused on experiencing brands through interaction design. We will be looking at creating concepts for brands that span online and beyond. My brand identity class is still a great one to take and can work nicely as a prerequisite for this one. Here’s a bit more about it. Feel free to browse through SVA.edu.
Happy holidays to all!
Experiencing Brands Through Interaction Design
School of Visual Arts
As we connect with brands through their various points of contact, opportunities for richer experiences are created. How we interact with a brand through a website, mobile app, pop-up space, wearable art, kiosk or interactive wall display can play an increasingly important role in forming a deeper, more personal relationship with a brand. This new branding paradigm delivers meaningful brand experiences through immersive customer interactions. In this course, students will learn how to develop a brand strategy and create the visual tone for a brand's product or service, in order to create immersive experiences that span online, mobile environments, and beyond. A basic knowledge of brand and typography is required. This will be a creative, exploratory-based course, not a coding or technical class.
Prerequisite: DSC-2243-A, Brand Identity – Creating an Image or equivalent and basic typography skills or instructor’s permission.