Anita Zeppetelli / Principal and creative director
As a principal and creative director, Anita has been overseeing brand experiences and integrated print implementation across all touchpoints.
Anita has consistently established herself as a talented and accomplished creative director in the field of graphic design and branding. She manages connections between creative, planning and client teams to ensure that visual solutions are aligned with strategic objectives.
Anita has creatively led and directed numerous high-profile design and branding projects as well as award-winning and global branding campaigns for an impressive roster of clients including well known global brands and design firms.
She is currently on the faculty of School of Visual Arts in New York City where she teaches two popular branding courses and co-founder of BrandingFor.com, an online branding school.
Greta Weisser / Strategy director
As strategy director, Greta provides expertise in brand management and strategic consulting. She understands the cause and effect of the strategic elements of the brand and creates programs, manages client teams and helps to deliver meaningful change across organizations. Offering training in brand strategy and brand story development, Greta also helps clients and students understand the creation and implementation of an organization's identity.
Unique to her work, Greta bridges business planning and design. She understands what drives a company from within and helps clients translate this voice into a real purpose for those both inside and outside the organization; thus bringing the client's brand to life. Some of Greta's clients include Bank of America, Blue Cross Blue Shield, University of Texas, Houston Grand Opera and The World Bank.
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